Effingut’s journey in the craft beer industry has been a testament to the power of passion, persistence and the unwavering support of our loyal customers. Over the past nine years, we have grown into a well-known name, and now we are at a stage where we feel it’s time to give back to the community that has helped us flourish. This is how the Effin Good Community program was born. Cheers to goodness.
Effin Good community is driven by a desire to support local businesses and individuals who share the same “josh” (enthusiasm) as us. We believe in collaborating and supporting initiatives that make a positive impact, nurturing a thriving community that uplifts one another.
Through the Effin Good Community, we aim to engage with the local community in various ways. We will be collaborating with local artists and organisations to host events that showcase their talent, passion and creativity. We also establish partnerships with local brands for product collaborations, fostering a sense of unity and support within the community.
We take pride in the success stories that have emerged from the program. For instance, Effingut proudly supports Vijay Soni, a paraglider representing India in world championships. By being a part of his journey, we exemplify our commitment to supporting individuals who strive for greatness and inspire others along the way.
Collaboration is at the heart of our approach. We will be actively seeking partnerships with local organisations and individuals to achieve our goals. Through hosting events and pop-ups, we aim to create a platform that showcases local talents, initiatives and products, amplifying their reach and impact.
The core values behind the Effin Good Community are rooted in making a social impact and fostering the growth of the local community. We measure and track the effectiveness of our initiatives to ensure they align with our mission, continually assessing and adapting to maximise our positive influence.
We firmly believe that the community’s active participation and contribution are key to the success of the Effin Good Community. We encourage our customers to show support for local brands, artists, and individuals that we collaborate with. Together, we can create a vibrant and interconnected community where everyone thrives.